TRAFFIC JAM WHOPPER
The "Traffic Jam Whopper" service let drivers order food from the chain's mobile app and get it delivered to their car by motorcycle. The campaign boosted delivery orders by 63% in the first week of the test, and led to a 44-fold surge in Burger King app downloads.
Client: Burger King
Role: Involved from the beginning of the process. Assisted throughout the rollout with creative pieces.